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This week, our colleague and PPC Account Manager Greg asked a question that stumped Google. When he reached out to Google about the Google Partners Program, he wanted to know: Do hidden accounts in MCC affect the overall budget and optimization score average? Greg’s...
In the fast-paced world of digital marketing, selecting the right agency can make a significant difference in your return on investment (ROI). With a plethora of marketing services available, it's crucial to ask the right questions before entrusting your brand's...
It may already be February, but 2024 has only just begun! There are some major shifts within the digital marketing landscape in store this year that we’re keeping our eyes on. Of course, AI is the dominant talking point when it comes to the future of marketing – and...
Conversion Rate Optimization (CRO) is more than just a buzzword in the digital marketing world; it's a strategic necessity. If your website isn't actively working to convert visitors into customers or leads, you might be missing out on significant opportunities. At...
In the ever-evolving world of digital marketing, one concept has redefined the way we at Explore Digital understand and approach Conversion Rate Optimization (CRO): the Jobs-To-Be-Done (JTBD) framework. As CRO-obsessed specialists, we're excited to delve into how this...
Have your ads not been getting approved lately on Facebook? Are you running the same ads you used to, which were previously approved but are now getting flagged? This might be because Meta specifically restricts advertising related to social issues and politics, and...