From
Explore Digital Darci Daneshvari
PO Box 1827
La Mesa, CA 91944
US
To
Williams Custom Shoes
San Diego, CA
US
Date
February 1, 2018
Estimate Number
14218
Expiration Date
March 3, 2018
Estimate Total
$8,480.00
  1. Task
    Rate
    Qty
    Amount

    Step 1. Brand Naming

    • Research
      • Analyzing brand name trends in the industry
      • Competitor comparisons
      • Analyzing identifying keywords provided by client
    • Naming Charts
      • Gathering information gained through the research phase and creating multiple word charts (word clouds) based on keywords
    • List of Options
      • Creating list of options that include the deeper meanings behind each option

    Note: This estimate contains the lowest value. We project this process will take between 6-9 hours ($480 – 720) based on the number of rounds of revisions.

    $80
    6
    $480
  2. Step 2. Logo Brand Design

    • Concept Research
      • Analyzing brand design trends in the industry
      • Competitor brand design comparisons
    • Logo Typography Research & Tests
    • Initial Rough Sketches
    • Initial Digital / Vector Versions
    • Logo Color Research & Tests
    • Revisions / Reiterations & Finalization

    Note: This estimate contains the lowest value. We project this process will take between 14-20 hours ($1120 – 1600) based on the number of rounds of revisions.

    $80
    14
    $1,120
  3. Step 3. Premium Branding Guide

    • Image Research & Guidelines
    • Typography Guidelines
    • Brand Coloring and Usage
    • Logo Usage
    • Branding Assets Usage
    • Content & Writing Tone of Voice
    • Market Research for Target Audience
    • Competitor Comparisons
    • Mission Statement & Business Descriptio
    $80
    25
    $2,000
  4. Step 4. Content Writing Interview & Content for the Following Pages:

    • Home Page
    • How it Works
    • About
    • 1 Blog
    $80
    8
    $640
  5. Step 5. Website Design for the Following Page Templates:

    • Home
    • How It Works (This estimate includes creating custom graphics)
    • About
    • Shoe Styles
    • Blog & Templates
    • Design Your Own

    How It Works Summary
    Step 1: Choose Your Style
    Step 2: Design Features
    Step 3: Materials and Colors
    Step 4: Details (Lacing and Stitching)
    Step 5: Sizing
    Step 6: Add to Cart

    • Contact
    • Account/Profile
    $80
    53
    $4,240
Subtotal $8,480.00
Total $8,480.00

Notes

If you have any questions about the line items, feel free to let us know by clicking on the comment bubbles on the left of each task.

We look forward to working with you.

Terms

 

Please note this not a bill but an estimate of work. If you wish to accept this estimate, you can click ‘Accept’ at the top right of this estimate.

Updated
February 1, 2018 @ 1:13 pm

Estimate updated by [email protected]

Updated
February 1, 2018 @ 1:14 pm

Estimate updated by [email protected]