Step 1. Logo Brand Design

• Concept Research
  • Analyzing brand design trends in the industry
  • Competitor brand design comparisons
• Logo Typography Research & Tests
• Initial Rough Sketches
• Initial Digital / Vector Versions
• Logo Color Research & Tests
• Revisions / Reiterations & Finalization

Note: This estimate contains the lowest value. We project this process will take between 14-20 hours ($1120 – 1600) based on the number of rounds of revisions.

Step 2. Premium Branding Guide

• Image Research & Guidelines
• Typography Guidelines
• Brand Coloring and Usage
• Logo Usage
• Branding Assets Usage
• Content & Writing Tone of Voice
• Market Research for Target Audience
• Competitor Comparisons
• Mission Statement & Business Description

Step 3. Content Writing Interview & Content for the Following Pages:

• Home Page
• How it Works
• About
• 1 Blog

Step 4. Website Design for the Following Page Templates:

• Home
• How It Works (This estimate includes creating custom graphics)
• About
• Shoe Styles
• Blog & Templates
• Design Your Own

How It Works Summary
Step 1: Choose Your Style
Step 2: Design Features
Step 3: Materials and Colors
Step 4: Details (Lacing and Stitching)
Step 5: Sizing
Step 6: Add to Cart

• Contact
• Account/Profile