For those of you who are very familiar with the layout in the Search Results Pages, you may have noticed that Google recently changed their Maps results…like really changed them.
Let’s take a look at what’s appearing for the term “San Diego Sports Bar” above (since we’re in San Diego and are incredibly biased and then look below, this may be what you may still be accustomed to seeing (the term was “San Diego chiropractor”):
The new maps pack is in the process of rolling out and here is why it’s important to know about. Instead of about 7 listings, it will show about 3 or so. The results pull up from the Google My Business page and you can sort by Rating, Cuisine, and Hours.
What else is different about this pack?
The function of this maps pack is much different than the previous pack in that when you click on the listing, for instance ‘Players Sports Bar’, you will be taken to a specific Google Search Page that shows a much larger, knowledge graph-like snippet along with all relevant web pages pertaining to ‘Players Sports Bar’.
So what does this mean for your business?
It means you need to make sure that that Google My Business Page is claimed, optimized, and that you’re getting those all important reviews!
In addition, do you see all of those web pages that Google associates with your business? This is proof that it’s important to make sure that your Name, Address, and Phone number is consistent throughout all directories and pages pertaining to your business.
Not to toot our horn or anything, but we provide full support to help you with all of this and we’ve seen great results with many of our clients.