Written by Explore Digital 
We’ve seen a busy stretch of website launches in the last few months at our San Diego marketing agency.
But this isn’t just a pat on the back for our team. We’re pulling back the curtain on two recent projects to show you exactly what happens when design, content, and SEO actually work together.
One client is a high-end landscape design-build company; the other is a San Diego law firm serving clients across the nation.
They are very different businesses, but they faced the same expensive problem: Their websites didn’t match the quality of their services, and were actively working against them.
Here is a look at what these businesses needed, what we built, and the specific strategies used to turn their websites from “digital brochures” into lead-generating assets.
Client Feature 1: Building a Landscaping Portfolio Designed to Convert
Our first project was for a landscape design-build company in San Diego. They design and build premium outdoor spaces for homeowners who care about detail and craftsmanship. Their work looked high-end in real life… But their website didn’t.
The old site barely showed its best projects. It didn’t explain their full service offerings or process. It wasn’t built with search or mobile in mind, which meant missed opportunities with phone-savvy people who were ready to upgrade their yards and outdoor living spaces.
We started with a simple question set:
- Who are your best-fit clients?
- What types of projects do you want more of?
- What do people need to see or understand before they’re comfortable reaching out?
From there, we planned a site that feels more like a digital showroom. Large, clean visuals put their portfolio front and center. Service pages were constructed to showcase the design-build process in plain language so homeowners know exactly what to expect. Clear calls to action invite visitors to schedule a consultation instead of just browsing and bouncing.
Behind the scenes, we built a stronger SEO foundation. Pages are structured around how people actually search for landscape services. The site is fast, mobile-friendly, and set up so the team can easily add new projects as they’re completed.
This landscape project is a great example of what a strategy-led redesign can do. If you want to see the kind of builds we deliver, take a look at our website services.
Client Feature 2: A New Site For A San Diego Law Firm With National Reach
The second project in this batch was for a San Diego law firm that serves clients in California, New Mexico, and beyond. Their work is serious, complex, and often high-stakes. Their website needed to reflect that.
The old site made it hard for visitors to figure out what the firm actually did. Practice areas were vague. The design felt dated and didn’t match the firm’s experience, specialization, or reach. For someone facing a legal issue, that first impression matters.
We started by mapping out the journey of a typical visitor.
- What questions do they have when they land on the site?
- What proof do they look for before they’ll reach out?
- What information helps them feel confident choosing this firm instead of another one in the same city or another state?
The new site is straightforward to navigate. Each practice area has its own page with clear, direct explanations. Credentials, experience, and multi-state licensing are easy to find. Contact options are obvious and low-pressure, with simple forms and clear phone prompts.
Design choices focus on trust and clarity:
- Clean layouts.
- Readable typography.
- Enough breathing room on the page so visitors don’t feel overloaded.
SEO was part of the plan from day one here as well. We structured content around how people search for a local law firm and for specific types of legal help.
The result is a site that feels professional, current, and ready to serve both local and national clients.
How We Approach Websites Across Different Industries
These two projects live in very different worlds. On one side, outdoor design and construction. On the other hand, legal services and multi-state representation. Our process for each started the same way.
We listen first.
Every website build begins with discovery. We dig into goals, target clients, sales cycles, and what’s frustrating about the current site. We want to know what success actually looks like for that business in the next one to three years.
From there, we build a custom plan.
We don’t lean on one-size-fits-all templates. Content, structure, and design are tailored to the industry and to the real way buyers research and make decisions.
We map the site so visitors can find key information quickly. We plan content that answers common questions before someone has to pick up the phone. We design mobile-first so the experience feels smooth on phones, where many first visits now start.
SEO is built into the process, not bolted on at the end.
We shape page titles, headings, and internal links around search intent. We follow technical best practices so search engines can crawl, understand, and surface the right pages.
Whether we’re working on a landscaping website, a law firm website, or something totally different, the core of our approach is the same:
- Strategy
- Clarity
- Performance & Conversion
If you want a deeper look at what that includes, check out our website services.
Why These Projects Matter For Explore Digital
These two clients have very different needs. One sells high-touch, high-ticket home improvement work. The other deals with legal matters that can shape someone’s future.
What they share is a need for a website that does more than just “exist online.” They need a site that supports real growth, builds trust, and makes it easy for the right people to raise their hand.
For our team, these launches are proof that our process works across industries. When strategy, design, and SEO are aligned, you don’t just get a nice-looking homepage. You get a digital asset you can depend on for sales.
They also show what it feels like to have a partner instead of a vendor. We guide content, push for clear messaging, and advocate for choices that help the site perform long-term, not just look good on launch day.
These wins are examples of the kind of thoughtful, high-quality work we aim to deliver for every client, whether they’re in San Diego or somewhere else.
Fun fact: Our websites are often long lasting due to our hosting best practices and workmanship, often lasting 5+ years without needing any redesign. This is well-above industry standard and saves our clients tens of thousands in the long run by doing it right.
Ready For A Website You’re Proud To Share?
These recent projects show what’s possible when your website is treated like a real business asset. If you want a site that looks sharp, builds trust, and supports growth, we’d be happy to talk.
Book a discovery call and let’s see what a new build could do for your business.
Frequently Asked Questions
1. What services did Explore Digital provide for these launches?
We handled strategy, content structure, design, SEO planning, and full WordPress development for both websites. That included site mapping, wireframes, visual design, and launch support.
2. How long does a website project usually take?
Most projects take between eight and twelve weeks. The exact timing depends on content needs, complexity, and how quickly we can work through feedback and approvals with your team.
3. Does Explore Digital serve clients outside of San Diego?
Yes! We love working with San Diego businesses, but we also partner with brands across the United States and in other regions (like the UK).
4. Do you offer ongoing SEO or support after a launch?
Yep. Many clients stay with us for ongoing SEO, content, and performance optimization. We can also support with updates, testing, and long-term site strategy. Oftentimes we’ll build the site, and then we’re off to the races to get traffic and conversions.
5. How do I know if it’s time to redesign my site?
If your site is not mobile-friendly, looks dated, lacks accessibility/ada standards, loads slowly, or confuses visitors about what you do/who you are, it’s probably time. It’s also time if your site no longer reflects your current brand, services, or level of work.
6. What makes Explore Digital different from other San Diego agencies?
We bring strategy, design, and SEO into one clear process with our internal core team. You don’t end up with a pretty site that does nothing for your pipeline. Every build is custom and focused on long-term results.
7. Can Explore Digital help with content writing for the website?
Of course. We often help clients rewrite or reorganize content so it’s clearer and more effective. We can write from scratch or refine what you already have.
8. How do you approach SEO during a website build?
SEO is built in from the start. We structure pages around search intent, connect related content, and follow technical best practices. That way, you launch with a strong base instead of patching things later. Most members of our team have a strong education in SEO best practices and principles, including the content writers, designers, and developers who put the websites together – having all teammates on board makes a definite difference.
9. Will my website be mobile-friendly after working with Explore Digital?
Absolutely. Every site we build is fully responsive and tested on phones, tablets, and desktops. Mobile experience is a priority, not an afterthought.
10. What happens after the website is launched?
We run final tests to make sure forms, calls, and tracking all work correctly and that the website is indexed by Google and Other Search Engines. From there, you can choose an ongoing SEO or support plan, or manage updates in-house. We stay available as a partner, not just a one-time vendor.
