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Get insights on marketing and ROI strategies, latest trends, client highlights, and company news!
From Reddit to ChatGPT: Our Top Takeaways from MozCon 2024

From Reddit to ChatGPT: Our Top Takeaways from MozCon 2024

This year, several members of the Explore Digital team had the chance to attend MozCon 2024 for the first time (and on its twentieth anniversary!), one of the most anticipated digital marketing conferences in the U.S. Over the course of two days, our team soaked up...

Actually, When it Comes to Brand Strategy, Diverse Content IS King!

Actually, When it Comes to Brand Strategy, Diverse Content IS King!

Digital marketing is always changing, but one thing remains the same. Content is king–as long as you’re producing valuable, varied content on the right channels. Neglecting to diversify content can undercut even the strongest brand content strategy. While large brands...

7 SEO Mistakes Local Businesses Are Making in 2024

7 SEO Mistakes Local Businesses Are Making in 2024

If you’re a local business owner, then you already know that showing up in search results matters. When customers can find you easily, they’re more likely to call or drop in. Using local SEO tips to improve visibility can help ensure you’re not missing out.  Local SEO...

8 Reasons Why Your Website Needs Conversion Rate Optimization

8 Reasons Why Your Website Needs Conversion Rate Optimization

Conversion Rate Optimization (CRO) is more than just a buzzword in the digital marketing world; it's a strategic necessity. If your website isn't actively working to convert visitors into customers or leads, you might be missing out on significant opportunities. At...

How To Avoid Getting Your Facebook Ads Flagged

How To Avoid Getting Your Facebook Ads Flagged

Have your ads not been getting approved lately on Facebook? Are you running the same ads you used to, which were previously approved but are now getting flagged? This might be because Meta specifically restricts advertising related to social issues and politics, and...