Written by Explore Digital 
During one of our Customer Value Journey exercises, an art center came to us wanting a full “path to purchase” map. They wanted to see exactly where people were falling off.
Right away, we spotted a big gap on their website. There was no way for anyone to join their email list. No form, no pop-up, not even a sad little box at the bottom. Just a digital tumbleweed rolling across the screen.
Turns out, people were visiting the site, getting inspired to take a class, and then vanishing forever. It was like running a gallery with no door.
We added one bright, happy signup form and a short welcome email that introduced upcoming workshops. Within days, new names started rolling in.
The funny part was how surprised they were that it worked. Sometimes the smartest marketing move is the most obvious one. Turns out, people want to be invited in.
