Branding, Marketing & SEO, Ad Campaigns
Client: Pipeline Planner
Service: Branding, Marketing & SEO, Ad Campaigns
Industry: Real Estate
Designed and executed a crisp, brand-centric website that effectively shares the benefits of the Pipeline Planner product and, most importantly, drives potential customers into the desired marketing funnel. Our designers utilized inspiration from the product itself, the brand’s core values and colors and ultimate ecommerce goals to design a website that would drive potential customers to the ideal CTAs.
Pipeline Planner Packaging
Created packaging that would effectively demonstrate the product within, convey the core benefits of the planner and align with the brand values. This included careful consideration of the packaging size, material and shipping & delivery process.
Designed the journal to effectively share its content, as well as convey the message of innovation, inspiration and motivation. Throughout the process, our designers worked to make sure that the journal would be innately user friendly. In addition, they worked to align the journal’s look and feel with the overall Pipeline Planner brand and planner packaging.
Kickstarter Launch & Facebook Ads
Strategically targeted the demographics who’d be most likely to purchase the Pipeline Planner, namely busy real estate agents looking to goal set, grow their businesses and sell more homes. Used this to target individuals to help fund the Kickstarter page, which resulted in the project not only reaching its funding goal – but exceeding it. Then, in later campaigns, targeted potential leads with the goal of getting them into the marketing funnel. For example, our Black Friday marketing campaign reached over 8,000 people with a 4% click through rate.