Written by Explore Digital 
We once opened a client’s Meta Ads account and nearly spit out our coffee. Their daily budget was set to… their entire lifetime budget.
Overnight, Meta had happily spent almost every penny. The ad reached half the planet, but not a single person it was supposed to. It was like firing a confetti cannon into space and wondering why nobody RSVP’d.
Once our hearts started beating again, we fixed the campaign and rebuilt their pacing plan so spend matched actual performance. Within a few weeks, the new ads were converting steadily, and the client was laughing about their “most expensive day ever.”
Everyone makes mistakes in marketing. The real win is catching them fast, learning from them, and turning chaos into clarity.
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